Former Insurance SEO Leader Tom Riley Relaunches Consultancy With AI Search Focus

Former Insurance SEO Leader Tom Riley Relaunches Consultancy With AI Search Focus

FOR IMMEDIATE RELEASE

UK, July 2026 — UK-based AI Search and SEO Consultant Tom Riley has relaunched his independent consultancy with a specialist focus on helping businesses improve their visibility across ChatGPT, Claude, Gemini, Perplexity and Google.

Tom Riley has more than ten years of experience delivering SEO and organic growth strategies across highly competitive industries, including insurance, fintech, healthcare and commercial services.

The relaunch reflects his belief that search is moving away from simply ranking webpages and towards AI platforms recommending specific brands, businesses and experts.

Tom Riley said:

"For years, I viewed AI search as an extension of SEO. What changed my mind was seeing the commercial impact. AI recommendations behave more like trusted referrals than traditional search results, and that changes how companies need to approach search."

Tom Riley's consultancy helps businesses:

  • Increase visibility across ChatGPT, Claude, Gemini and Perplexity.
  • Become recommended for commercially valuable AI searches.
  • Strengthen how search engines and AI systems understand their brand.
  • Develop stronger entity signals across websites, social platforms and third-party publications.
  • Combine SEO, content, digital PR and AI search strategy.

Unlike approaches focused only on generating AI citations or mentions, Riley's work concentrates on commercially valuable searches where users are actively researching products, services and suppliers.

Tom Riley added:

"Search is moving from ranking webpages to recommending brands. Businesses that establish a clear identity, strong authority and a genuinely differentiated offering will have a major advantage."

The consultancy works directly with businesses in competitive industries looking to reduce reliance on paid advertising while increasing visibility across both traditional and AI-powered search.

About Tom Riley

Tom Riley is a UK AI Search and SEO Consultant with more than ten years of experience helping businesses grow through SEO, AI search visibility, entity optimisation, digital PR and content strategy.

Website: https://tom-riley.co.uk

Email: [email protected]